Monday, 10 September 2012

The Design Range Launch

The Design Range from Hunting Town launches today! The Design Range is an online resource for designers & other creatives who are looking for ways to improve their business and increase their income from doing what they love!

I started Hunting Town way back in 2010 after leaving my job as an Art Director on a national magazine and haven’t looked back since. Today Hunting Town has a long list of international clients and a growing portfolio of work I couldn’t be more proud of. I’m constantly looking for ways to improve the work that we do at Hunting Town whilst increasing the productivity of the business.

It was out of this desire that the Hunting Town Design Range was born. The Design Range is a place for me to talk about all the things I’ve learnt since moving into the graphic design industry and hopefully provide some helpful advice to anyone else walking the same path. As I said, I’m always looking for ways to build on what I have, and so the Design Range is a much a place to tell you about my successes as it is to warn you of my failures (and hopefully help you avoid making them yourself).

There is a lot of mystery surrounding the graphic design industry in terms of how to actually manage the business side of things and as a result, a lot of new designers set out on their careers with no idea of how to run their business or even what to charge. I know from experience how frustrating this can be and so I’ll try to be as transparent as possible in the advice that I give and try to shed a little light on how to set up a design business, what prices you should be charging for your services and what you can expect from a graphic design salary. Likewise, if you’re already in business, hopefully the Design Range can offer up some new ideas and new thinking on how you can improve your business and generate more sales and a higher income. For this launch week only I'll be posting new articles every single day such as:

How to get into freelance graphic design with no risk
Where to sell your artwork online
6 steps to a wireless workspace
How procrastination can land you a new client
12 things to keep in mind when designing a logo
One secret that with dramatically improve your online portfolio
10 inspiring quotes that will get you designing
What is a graphic designers salary?
The Design Range is absolutely not some set up for a product or service that you have to pay for, and all of the advice I’ll be offering is totally free and as complete as I can make it. If it sounds like something you might be able to benefit from then check it out at www.thedesignrange.com and sign up to the newsletter to keep updated every fortnight with a whole load of new articles and advice.

Cheers for taking a few minuets out of your day to have a read through this, and please make sure you introduce yourself in the comments section!

Thanks again

-Alex



Monday, 6 August 2012

Clean as a whistle logo

Funky little logo I made up for the team at clean as a whistle cleaning company. I really like this one,

Tuesday, 31 July 2012

The illustration for the third and final book from the Sherlock Holmes & Young Winston series. 

Friday, 27 July 2012

2am inking


It's 2 AM and I just finished inking around 50 pages of pencil work. Comics are great, but hard work!!

www.huntingtown.co.uk

Thursday, 12 July 2012

Birdman Emperor

This is another one from the Bird-man fantasy race I was working on. This guy is suppose to be the Emperor. All regal and eagle like. #Ididarhyme 

www.huntingtown.co.uk


Wednesday, 11 July 2012

Sherlock cover 2


Here's the finished cover mockup for the second Sherlock & Young Winston Book.

More at http://www.huntingtown.co.uk

Monday, 9 July 2012

Sherlock cover 2

The illustration for cover two of the Sherlock Winston series I'm illustrating. This is from Sherlock Holmes and Young Winston: The Jubilee Plot.
www.huntingtown.co.uk

Saturday, 7 July 2012

Hokusai shirt

My Hokusai design from ages ago mocked up. This is how i imagined it, but it'd be tough to print I think.

Wednesday, 4 July 2012

Monday, 25 June 2012

Ground Floor

This is a 3D render I put together from a housing project that's currently being constructed. The idea is to use the models to try and sell the finished homes whilst they're being built so that people are ready to move in right away, talk about efficiency!

These were a bit different to the kind of thing I usually do and they were a lot of fun to work on (do they still count as illustration?) Many thanks to all the architect room mates I've lived with over the years, all those ours spent looking over your shoulders have paid off!

www.huntingtown.co.uk

Monday, 18 June 2012

Phoenix Guard


Cool birdman/monk design I did a while ago for a fantasy card series.

This character was suppose to be part of the phoenix guard, which are almost a religious order I think. Anyway, I decided it would be cool to have them never touch the ground, like it was impure or something, like how some monks choose not to speak. Anyway, I decided since he was forever off the floor that he's have loads of jewellery around his feet. I like adding in little bits of my own like that. The more details I can think of, the better the design usually turns out.

www.huntingtown.co.uk

Monday, 11 June 2012

Sherlock Cover One

Here’s the finished book cover mock up for book one of Mike Hogans Sherlock Holmes and Young Winston Series. Should have a few more covers from this series coming this way soon!

Wednesday, 6 June 2012

Sherlock Inks


My take on Sherlock Holmes and Watson, plus a very young Winston Churchill. This illustration is for the first cover in a new series of 'Sherlock Holmes and Young Wiston' books written by Mike Hogan.

www.huntingtown.co.uk

Friday, 1 June 2012

Banter Christmas Card

Just stumbled across this Christmas card I made for the guys over at Banter Media to send out to their clients. I remember having a lot of fun trying to make the floor match the perspective I'd drawn Santa's sleigh at, lol.

www.huntingtown.co.uk

Wednesday, 30 May 2012

Branding: Getting Started


Earlier this year my fiancĂ©; Ann Challenor came to me with the idea to start-up her own cupcake business. I happily took up the roll of developing and designing the branding, and as I was pretty much my own client on this job I thought it might be a good chance to write a guide through the whole brand development process.

Ann has always made really great cupcake and I've often told her to try selling them professionally, however when she first told me that was what she intended to do, I quickly made clear that great cupcakes weren't enough. Whilst it's true that one of the best things you can do for your business is provide a quality product, you'd be naĂŻve to think that there isn't someone out there that does it better (or if there isn't now, there soon will be!). The very very first thing you need to think of when starting a brand is "why?", or rather "why would a customer choose me?" in other words, what makes you unique? We call this a 'USP' (Unique Selling Point), basically it's what you have that nobody else has. In time your USP may be copied or imitated by rival businesses, but so long as you have a strong enough brand, the customer locks the USP to your company and nine time out of ten will always choose to come back to you. There's a reason Coca Cola hasn't been surpassed by another Cola manufacturer and it's because we inherently associate Cola with that brand. Think about it; you can type Coke or Cola into Google and it'll return Coca Cola products pretty much universally, but one is a brand and one is a product.
In the past Ann had made special gluten-free cupcakes for some of our friends and suggested that this might be a good USP for the business. Sure, gluten-free would be a great USP, there aren't many cupcake manufacturers out there that specialise in gluten-free cupcakes yet and there's definitely a market, however, you have to think about the size of the market. More often than not, it's not about how many people there are in a niche, but how many you can reach with your product. Getting the message out to all the gluten-free cake eaters of the UK would be a nightmare, but the idea did show us that perhaps Ann's USP lay in the way the cakes were made?
We decided to settle on a USP of using only fair trade products in the baking of the cupcakes. This was something that Ann already did for the most part and would be simple to implement. Fair Trade products are getting really great press at the moment and the appeal and demand for them is growing year on year. In fact, it's fair to say that the is a huge 'green' movement at the moment and so it would be good to associate the brand with being eco-friendly, recyclable, rainforest alliance and organic.

The next step was finding a name. Ann had originally envisioned the business being called 'Cupcake'o'Clock' and whilst this was a fantastic fun name, it didn't really convey her new USP to the customer. Naming a business is so important as it has to covey not only what you do, but whatpersonality your company has.
A great example of this is Virgin, the name originally came about because Richard Branson thought of himself very much as a virgin in terms of business expertise, however it's connotations to sex and risquĂ© nature mean it sticks in your head whilst giving the impression that they are fun, fresh and modern.
The great Virgin logo however came a little later...
If your really stuck for ideas, then the natural thing to do is to ask your friends. However, in today's age of social media, that can mean hundreds of people. Announce that your starting a new business on your Facebook page and say that you need ideas of a name, this creates the dual purpose of getting you loads of fresh ideas and letting everyone know about your new enterprise without sounding like an advert. Just make sure you reply to all the responses you get! The last thing you want to do is to put people off by ignoring their suggestions, plus if you reply it counts as a comment and bumps your discussion higher up the Facebook news feed.
This is exactly what I did with Ann and she got loads of responses from people, not just about the name, but about the business in general, like how much would stuff cost and when she was launching! One of the name ideas we got back was 'My Fair Cakery', it was a fun play on words that got across the playful nature of the business, plus it had the word 'fair' in it which was a fantastic link to the USP. We tweaked 'cakery' to 'cupcake' to help define Ann's product and we were done, My Fair Cupcake it was!
Ann also took it upon herself to bake a special cupcake present for the person who suggested the name and posted a photo on Facebook, which was a really nice touch!
Once you decide on a name make sure you let everyone on your Facebook know about your decision, so that when you come to launch the Facebook page for the business, people are already expecting it and are more likely to respond to your invitation.
In part two of Branding your business we'll discuss the creation of a logo and branding standards.
If you want to know more about My Fair Cupcake, sign up for the newsletter here: myfaircupcake.co.uk
Or join their Facbook page here: facebook.com/myfaircupcake

Monday, 28 May 2012

Brit Male

This is the finished version of the British male warlord type clan chief character from The Northern Mist film. I like that this guy is hench, I have to draw Ryan Reynolds upside down triangle men a lot so drawing a straight up block of meat and muscle is fun.    http://www.huntingtown.co.uk

Banter Bot Tee


This is a tee design based on the Banter Bot I put together for the guys over at Banter Media. Sometimes you do stuff for clients and think damn, I really wish I'd kept that for myself, lol.

Wednesday, 23 May 2012

Brit Male



Inks for the male from the Northern Mist film. This guy is the last of character concept illustrations I've produced on this project.

With that said, work starts this week on a promotional 10 page comic book.

www.huntingtown.co.uk

Spring Q1 Update



How are we already over a quarter way through the year?
Hello. You're reading the first of what will be an ongoing quarterly update on the happenings at HuntingTown. Lucky you. I don't want to spam you, but I do like to show off, so I figured quarterly was a good call. Basically it's just a quick run through of some of the stuff I've been working on over here from print media and illustration to brand developments and website creation. That, and to just say "hey" and "how's it going?". I really hope you enjoy this quick flick through January to April.
Alex Singleton
Part time ladies man, Part time mans manFull time designer

Peter Pan
Illustration The Bolton Octagon theatre contacted me recently to produce an image for their 2012 Christmas production; Peter Pan. The Octagon has a history of putting quirky twists on their illustrated advertisements and really wanted me to put my own spin on the J. M. Barrie characters. My solution to was to create an image based around my take on Peter Pan and Captain Hook, drawn in a heavily sketchy cross-hatched stlye. Pan was made to be a cheeky blonde with American Indian style war-paint, where as Hook's appearance was based on a Spanish Conquistador and his hook was turned into much more of a prominent feature. "This looks great! I'm loving Peter Pan!"
Northern Mist
Illustration Cohort Pictures got in touch with me originally to work as a storyboard artist on their upcoming UK horror film, The Norther Mist. However after a few exciting meetings we had decided that I would produce a series of illustrations based on specific scenes and characters in the movie that could be used to pitch to investors. With such a strong concept and reference to work from these illustrations really came to life all by themselves and the results are truly fantastic. Using a mix of digital colours and copic watercolour style shading I was able to create these really detailed illustrations whilst keeping that gritty grungy look that would come across in the film. "These are amazing- each one would make a great teaser poster!"
Gospel Rock
Website Last year I worked with Joseph Belibi from Gospel Rock to create a new look for their event programme. Joseph was so delighted at the results that he asked us to do the same again this year and to completely overhaul the Gospel Rock website! I decided to go for a full screen slide show background to really show off the artists involved in Gospel Rock, as well a multimedia blog, twitter integration and respective contact, audition and booking forms for the website. "The difference is like night and day!"
Sherlock and Young Winston
Print Media With the flurry of Sherlock Holmes interest in the media today, author Mike Hogan decided that now was the perfect time to launch his take on the classic IP. Hogan's stories however have the twist of including a very young, but very ambitious Winston Churchill who decides to follow in the footsteps of the famous detective and involve himself in the 221B Baker Street agency. I've been commissioned to produced several covers for the books in the series but the first was probably the most important as this was the readers introduction to the characters appearance. Thankfully I managed to place Mike's thoughts onto paper a produce a fantastic first cover! "I have naught more to say about these characters except that they are exactly what I want."
Ladysmith
Illustration In today's housing market sellers are always looking for that extra edge to make their home stand out, for property developers this can be doubly difficult as they often need to drum up interest in their property months before it's even built! To help sort out this issue I was approached to create a 3D rendered illustration of this Ladysmith property from nothing more than blueprints. Using architectural grade software and state of the art 3D rendering programs, I managed to produce a series of images that could be used to help market the property, including several overhead cutaway images that you couldn't even get with a completed house! "These are fantastic, just what I'm after"
Illuminato Design
Brand Development Illuminato Design are one of the UK's foremost technical lighting designers and have recently completed some amazing jobs such as Manchester's major Spinningfields development as well as countless other projects around the country. However, despite all this, Illuminato hadn't really developed a brand design of their own, getting by instead on the recommendations they had received for their fantastic work. They approached me to help put together a branding package that both used light in some primary way, whilst still playing on the words similarity to the cryptic Illuminati group. I came up with a puzzle inspired logo that used light to show up the company name when shone through a filter of incomprehensible lettering. Along with this I produced a series of professional stationary that helped define Illuminato as the industry leading company that they are. "That's brilliant, thanks so much"
Office Revamp
The Hunting Town office has been getting an overhaul recently. Since video production company and good friends Banter Media moved into their new premises, I've had loads more space open up to me a the current office so I've decided to give the place a lick of paint and some new carpet to get it up to scratch. There's still plenty more to do such as setting up a dedicated drawing and inking area, indoor photography studio and client meeting area as well as a few other little tweaks, but hopefully once I'm all done Hunting Town HQ should be a fantastic place to meet with clients new and old, and while away by days doodling in the sun.
Engagement
On a less business related note, I'd like to announce that I'm engaged! My beautiful fiancé, Ann Challenor actually proposed to me on the 29th of February (who else knew 2012 was a leap year?). With the help of a few friends she lured me to Ikea (I love messing about in Ikea, which on an unrelated note has made this office revamp a real effort!) where she had staff hand me a top secret document containing a series of clues in Latin and ancient Greek! I actually have a degree in Ancient History, and am I huge fan of Indiana Jones and Uncharted, so by that point I was very giddy. To top it all off, each clue led to a series of cupcakes each with a letter on top spelling out 'will you marry me?'. I of course said yes, and was treated to a very cool engagement ring made from Bethlehem olive wood (very cool), and missile grade titanium (even cooler!).